Task: Use one or more of the websites listed to research the job of a “trend spotter” (or “cool hunter”).
Respond using information from the websites.
- What are trend spotters? What do they do? Who hires them? What qualities are important for the job?
- What are some ways trend spotters gather their information?
- Do you think you would make a good trend spotter? Why? What qualities do you have or lack?
http://unlimited.co.nz/unlimited.nsf/unid/8E03FF805F76BD56CC256FB6006C63A1
http://www.medialifemagazine.com/news2002/jan02/jan07/4_thurs/news4thursday.html
You can also search for your own information. Try using these keywords in your search:
trend spotter
trend watcher
cool hunter
The deadline for comments on this post is Friday January 15th.
Happy blogging,
Mr. Lee
A trend spotter is someone who specializes in identifying emerging trends. Many trend spotters work in the fashion industry, but they also work in computing, technology, and a variety of other fields. Employment in this field requires an extensive knowledge, along with training in psychology to understand how trends emerge and why certain trends get picked up, and others don't. Many major companies employ trend spotters to keep an eye on their industry, with the goal of staying ahead of the competition.
ReplyDeleteTrend spotters roam the streets of major cities looking for new trends which could be adapted by their parent companies. Cities like New York, Paris, and Tokyo are often hot spots for trend spotters, because these cities feature a very knowledgeable, educated population which often propels trends. Styles seen on the street in New York, for example, are often picked up in other American cities through a trickle-down effect.
When identifying new trends, a trend spotter has to determine whether or not the trends will remain fashionable for an extended period of time, and how successful those trends will be. Some tend to be limited geographically, rarely spreading beyond a small region, which would be unprofitable for manufacturers. Others have the potential to spread, especially if given a nudge.
Trend spotters consider the history of trends, many of which are cyclical, and send reports, photographs, and other material back to the companies which hire them. In the case of rapidly evolving trends, companies must be able to move into production quickly to capture the market, and major companies vie to be the first to come out with a product which caters to a new trend. As a general rule, the more companies producing something, the less desirable it becomes, so it is critical to be ahead of the curve, so that fashion-conscious individuals feel like they are buying at the cutting edge.
To become a trend spotter, someone usually receives extensive education and training in the industry he or she is interested in working for. For example, a fashion trend spotter would go to college for a fashion degree, and work and study in the fashion industry. Many prospective trend-spotters also study business, economics, and psychology to bolster their employability as trend spotters. After receiving a thorough grounding in the mechanics and history of the industry, the trend spotter could start working in company departments which predicted trends, slowly working to the rank of an official trend spotter.
I don’t think I would be a good trend spotter now because I haven’t had the right to be one, and I don’t have any experience as above.
-Thankyou :)-
A trend spotter is someone who specializes in identifying emerging trends. Many trend spotters work in the fashion industry, but they also work in computing, technology, and a variety of other fields. Employment in this field requires an extensive knowledge, along with training in psychology to understand how trends emerge and why certain trends get picked up, and others don't. Many major companies employ trend spotters to keep an eye on their industry, with the goal of staying ahead of the competition.
ReplyDeleteTrend spotters looking for a new trends from many cities like New York,Paris,and Japan because these cities feature a very knowledgeable, educated population which often propels trends.
I think I wouldn't make a good trend spotter because I don't really pay much attention to the current happening issue.
Thankyou..
A trend spotter is someone who specializes in identifying emerging trends. Trendspotters is a group dedicated to spot marketing trends, coolhunting, advertising, shopping trends, inspiring design and youth culture. Many trend spotters work in the fashion industry, but they also work in computing, technology, and a variety of other fields. Employment in this field requires an extensive knowledge, along with training in psychology to understand how trends emerge and why certain trends get picked up, and others don't. Many major companies employ trend spotters to keep an eye on their industry, with the goal of staying ahead of the competition.
ReplyDeleteThe Internet has become an important resource to tracking trends. Trend spotters roam the streets of major cities looking for new trends which could be adapted by their parent companies. When identifying new trends, a trend spotter has to determine whether or not the trends will remain fashionable for an extended period of time, and how successful those trends will be. Trend spotters consider the history of trends, many of which are cyclical, and send reports, photographs, and other material back to the companies which hire them.
I think I wouldn't be a trend spotter because most of the trend spotters work in the fashion industry and for me, working in the fashion industry is not suitable for me. Even though I have my own style but I don't think I would be a trend spotter.
Thank You :D
trend spotter is someone who specializes in a identifying emerging trends. Many of them work in the fashion industry, but they also work in computing, technology, and a variety of other fields. Employment in this field requires an extensive knowledge, along with training in psychology to understand how trends emerge and why certain trends get picked up.
ReplyDeleteA trend spotter is someone who specializes in identifying emerging trends. Many trend spotters work in the fashion industry, but they also work in computing, technology, and a variety of other fields.
ReplyDeleteThe trend spotters could gather the information from many sources. it could be from the internet, friends, relatives and many more. as long as they open their eyes and ears they could be gather the information as much as possible.
I think I wouldn't be a trend spotter because most of the time I just follow the trend and I'm not creative enough to be a trend spotter.
thank you :)
A trend spotter is someone who specializes in identifying emerging trends.Many trend spotters work in the fashion industry, but they also work in computing, technology, and a variety of other fields.
ReplyDeleteThe trend spotters could gather the information from many many sources. it could be from the tv channel like MTV, fashions tv, and the others. Also can be from other people, friends, magazine, and many more.
I think maybe I can be a trend spotter because sometimes I follow the global trend but at one time I make my own trend.